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Insights and strategies for climate-focused marketing.

Nearly £50K per household - the hidden oil and gas bill

Renewables•13/04/2026

Nearly £50K per household - the hidden oil and gas bill

Let's be honest about something. Fossil fuels were extraordinary. Coal powered the Industrial Revolution. Oil and gas fuelled every subsequent leap - mass manufacturing, modern agriculture, global logistics, the internet age itself. For 150 years, cheap, dense, portable energy was the engine of human progress, and the world owes an enormous debt to what fossil fuels made possible. But there's an invoice, a large one… I’m not talking climate, that’s for another day, I’m talking pounds, shillings & pence - and in the current debate about whether Britain should be drilling more in the North Sea, it's conspicuously absent from the conversation.

A New Energy Reality Is Coming - Is Your Strategy Ready?

Energy Crisis•03/04/2026

A New Energy Reality Is Coming - Is Your Strategy Ready?

We’re heading into a “very tricky phase” for the fossil‑fuel economy. Further geopolitical tension in the Middle East is adding fresh volatility on top of an already fragile oil and gas market, while longer‑term transition risks are increasing for carbon‑intensive industries and assets. Over the next few months in particular, this mix of instability and structural change is likely to make planning, pricing and investment decisions much harder for anyone still heavily exposed to fossil‑based costs.

How to Win Climate Arguments Without Converting a Single Denier

Climate Denial•15/01/2026

How to Win Climate Arguments Without Converting a Single Denier

There is almost no strategic value in trying to convert a hardened climate denier on social media. The odds of a dramatic public “conversion moment” are vanishingly small; the odds of a time‑sucking argument that leaves everyone entrenched are almost guaranteed. But that does not mean those exchanges are pointless. It just means the denier is not your real audience. Every time a denial comment appears under a climate post, there are usually 100+ people reading silently. They are curious, mostly‑convinced, or quietly worried. They are not typing, but they are watching. The question is: what are you showing them? If the thread becomes a shouting match, the silent majority see climate as “just another online fight.” If, instead, they see calm, good‑humoured responses that make the science (and the silliness of denial arguments) obvious, then maybe we get them to edge closer to action. The conversion myth - the idea that “if I just find the right fact, I’ll convert this denier” is tempting. It feels like a heroic one‑on‑one battle for truth. In reality, most committed deniers are not arguing from ...

Climate Attribution Science: The Case for Corporate Accountability

Climate Attribution Science: The Case for Corporate Accountability

Climate attribution science has reached a tipping point. New "end-to-end" models can now trace specific companies' carbon emissions directly to the climate disasters devastating communities thousands of miles away. This is no longer a concept as it's already in court.

Climate Marketing Lab is supporting SEABANC with their pitch for a $1M funding round to scale

Storytelling•13/12/2025

Climate Marketing Lab is supporting SEABANC with their pitch for a $1M funding round to scale

Climate Marketing Lab is supporting SEABANC with their pitch for a $1M funding round to scale a circular-ocean venture tackling the Dominican Republic’s sargassum crisis. Who are SEABANC LTD?

Not the beginning of the end... But the end of the beginning?

Climate Change•31/10/2025

Not the beginning of the end... But the end of the beginning?

Bill Gates, known for anticipating major shifts a decade ahead: In his latest climate reflections, Gates positions current progress as a pivotal transition ...

The Pacific Just Absorbed Enough Energy to Power the World for Nearly a Decade

Climate Change•22/10/2025

The Pacific Just Absorbed Enough Energy to Power the World for Nearly a Decade

The BBC reported last week on a "mystery heatwave" warming the Pacific Ocean to record temperatures. We ran the numbers. What we found should terrify you...

Climate Tipping Points

Climate Tipping Points

Social Tipping Points: Can Positive Change Reverse the Climate Crisis? In a recent Guardian interview, Professor Timothy Lenton—one of the world’s leading experts on climate tipping points—warns that humanity is closer than ever to triggering irreversible changes in the Earth’s systems. From the accelerating loss of the West Antarctic and Greenland ice sheets to the dieback of rainforests and coral reefs, the risks have grown since the first climate tipping elements map was published in 2008.

Humanities worst ongoing crisis

Humanities worst ongoing crisis

Every month, more than 250,000 people die from the effects of smoke inhalation due to cooking with wood or charcoal—exceeding the total fatalities of the 2004 Indian Ocean Tsunami. This MONTHLY ongoing tragedy represents the worst human disaster of modern times, with over 60 million world wide fatalities since that fateful day in 2004, claimed the lives of 230,000 individuals.

Can We Run a Grid Entirely On Renewables?

Can We Run a Grid Entirely On Renewables?

The short answer is yes...but it’s not quite that simple. As the world races toward net zero, the question “Can we run a grid entirely on renewables?” is no longer theoretical. With wind and solar now dominating new power installations

What would Churchill say...?

What would Churchill say...?

"I have nothing to offer but innovation, resolve, tears and sweat. We have before us an ordeal of the most urgent kind...

1 MW car charging

EV•18/03/2025

1 MW car charging

1MW chargers from BYD mean 400km of charge in 5 minutes...

Synthetic fuels made from captured CO2 and sunlight

Synthetic fuels made from captured CO2 and sunlight

Cambridge University scientists have developed a solar powered reactor that captures CO2 ...

Batteries cost 1/7th of a decade ago

Batteries•03/03/2025

Batteries cost 1/7th of a decade ago

Lithium ion battery prices tumbled 20% in the last 12 months, making ...

Launch of new early warning system for climate tipping points

Launch of new early warning system for climate tipping points

Guardian report today on new +£80m investment in drones and other systems to help measure and assess climate tipping points

US Renewables share still growing

US Renewables share still growing

US Power market is shifting...

China to hit EV target TEN years early

Green Transport•21/02/2025

China to hit EV target TEN years early

China to hit EV target 10 years early

By Oliver Diggins

UK Launches Bletchley Climate Park: A Global Hub for Climate Innovation

UK Launches Bletchley Climate Park: A Global Hub for Climate Innovation

Surely we can make this happen? Exciting news for climate scientists! The UK is launching a ground breaking initiative: the Bletchley Climate Park, a world-leading multidisciplinary climate science park located near the historic Bletchley Park, midway between Oxford and Cambridge. Building on Bletchley's legacy of innovation and problem-solving, this new hub aims to be the Silicon Valley of climate change research. We're calling on recently unemployed climate scientists from the USA to join colleagues from UK and Europe in this crucial endeavour.

EV sales up 18% in Jan 25

EV sales up 18% in Jan 25

EV sales are up 18% YOY Source: Carbon Brief | Rho Motion

Literally make your house out of recycled "Lego Bricks"

Sustainable Building•06/02/2025

Literally make your house out of recycled "Lego Bricks"

This innovative Belgium company make Lego brick style house construction possible - and made from recycled materials

January 2025 was the warmest on record globally

Climate Change•06/02/2025

January 2025 was the warmest on record globally

We are often asked, why do you give away fully fledged marketing plans when you could charge for them. ***This is why ! ***

Windrunner - transporting 100mm turbine blades

Renewables•05/02/2025

Windrunner - transporting 100mm turbine blades

We just love the idea of aeroplanes nearly twice the length of a Jumbo jet ...